Data, privacy and AI rules

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California SB 976 addictive feeds

In force California · In force Jan 1, 2025 · next deadline Jan 1, 2027 (in 2 months)

Deadlines

Coming up
ComplianceJan 1, 2027 · in 2 months · Source
Age assurance duty and AG rulesOperators must reasonably determine users are not minors; AG regulations on age assurance and parental consent due.
Already passed
Takes effectJan 1, 2025 · 22 months ago · Source
Takes effectActual-knowledge feed and notification limits apply, subject to litigation.
MilestoneSep 20, 2024 · 2.1 years ago · Source
Signed by GovernorChaptered as Chapter 321, Statutes of 2024.

Summaries for reference, not legal advice. Check the official text.

What it does

Bars addictive, personalized feeds for known minors without verifiable parental consent, and limits notifications to minors at night and during school hours. From 2027 operators must reasonably determine a user is not a minor before serving an addictive feed. The Attorney General must adopt age assurance and parental consent rules.

Who it applies to
Operators of addictive internet-based services or applications with California users.
Penalties
Civil actions by the Attorney General; see statute.
Enforced by
California Attorney General
Official name
Protecting Our Kids from Social Media Addiction Act (SB 976)
Citation
Stats. 2024, ch. 321; Cal. Health & Safety Code section 27000 et seq.
Topics
Children, Online safety
Verified 2026-09-25 govinfo.gov
Research notes

Litigation ongoing. On 2026-08-21 the N.D. Cal. denied Meta, TikTok and Google motions to enjoin the personalized feed provisions pending appeal.

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Questions about California SB 976 addictive feeds
What are the California SB 976 addictive feeds compliance deadlines?
Sep 20, 2024: Signed by Governor. Jan 1, 2025: Takes effect. Jan 1, 2027: Age assurance duty and AG rules.
When does California SB 976 addictive feeds take effect?
California SB 976 addictive feeds took effect on Jan 1, 2025. The next milestone is Jan 1, 2027: Age assurance duty and AG rules.
Who does California SB 976 addictive feeds apply to?
Operators of addictive internet-based services or applications with California users.
What are the penalties under California SB 976 addictive feeds?
Civil actions by the Attorney General; see statute.