Data, privacy and AI rules

Due in 60 days12Regulations190

12 due in 60 days · 190 regulations

TAKE IT DOWN Act

In force United States (Federal) · In force May 19, 2025 · no upcoming deadlines

Official text
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Deadlines

ComplianceMay 19 · 5 months ago · Source
Platform notice-and-removal process requiredCovered platforms must have a clear notice-and-removal process and remove valid reported content within 48 hours (Sec. 3, one year after enactment).
Takes effectMay 19, 2025 · 17 months ago · Source
Criminal provisions effective on enactmentPublishing or threatening to publish non-consensual intimate images, including digital forgeries, became a federal crime upon signature.

Summaries for reference, not legal advice. Check the official text.

What it does

Criminalizes knowingly publishing non-consensual intimate images, including AI-generated 'digital forgeries', and threats to do so. Covered platforms must set up a notice-and-removal process and remove reported content, plus known identical copies, within 48 hours of a valid request.

Who it applies to
Covered platforms: public-facing websites, online services and apps that primarily host user-generated content, or regularly publish or host non-consensual intimate imagery. Excludes broadband providers and email, among others. Criminal provisions apply to any person.
Penalties
Platform failures to comply with notice-and-removal are treated as FTC rule violations: civil penalties up to $53,088 per violation (FTC Act 5(m)(1)(A) amount as adjusted January 2025, 90 FR 5580; adjusted annually for inflation). Individuals: fines and up to 2 years' imprisonment (adults depicted) or 3 years (minors depicted); threats carry lesser terms.
Enforced by
Federal Trade Commission (platform obligations, including over non-profits); DOJ (criminal provisions)
Official name
Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act (TAKE IT DOWN Act)
Citation
Pub. L. 119-12 (S. 146)
Topics
Online safety, AI, Children, Privacy
Verified 2026-09-22 govinfo.gov
Research notes

Platforms get a good-faith safe harbor for removals. FTC penalty figure is the January 2025 adjustment.

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Questions about TAKE IT DOWN Act
What are the TAKE IT DOWN Act compliance deadlines?
May 19, 2025: Criminal provisions effective on enactment. May 19, 2026: Platform notice-and-removal process required.
When does TAKE IT DOWN Act take effect?
TAKE IT DOWN Act took effect on May 19, 2025.
Who does TAKE IT DOWN Act apply to?
Covered platforms: public-facing websites, online services and apps that primarily host user-generated content, or regularly publish or host non-consensual intimate imagery. Excludes broadband providers and email, among others. Criminal provisions apply to any person.
What are the penalties under TAKE IT DOWN Act?
Platform failures to comply with notice-and-removal are treated as FTC rule violations: civil penalties up to $53,088 per violation (FTC Act 5(m)(1)(A) amount as adjusted January 2025, 90 FR 5580; adjusted annually for inflation). Individuals: fines and up to 2 years' imprisonment (adults depicted) or 3 years (minors depicted); threats carry lesser terms.