Data, privacy and AI rules

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NY SAFE for Kids Act

Enacted New York · In force Jan 25, 2027 · next deadline Jan 25, 2027 (in 3 months)

Deadlines

Coming up
Takes effectJan 25, 2027 · in 3 months · Source
Act and rules take effect180 days after State Register publication.
Already passed
MilestoneJul 29 · 3 months ago · Source
Rules published in State RegisterStarts the 180-day clock.
Transition endsJul 28 · 3 months ago · Source
Final SAFE for Kids rules releasedAG releases final 13 NYCRR Part 700 rules.
MilestoneJun 20, 2024 · 2.4 years ago · Source
Signed by GovernorChapter 120 of 2024.

Summaries for reference, not legal advice. Check the official text.

What it does

Social media platforms may not show algorithmically personalized feeds to users under 18, or send them notifications between midnight and 6 a.m., without parental consent. The AG's final rules set age assurance accuracy standards, certification and parental consent methods.

Who it applies to
Addictive online platforms (user-generated content where users spend at least 20 percent of time on addictive feeds) serving New York users.
Penalties
Civil penalties up to $5,000 per violation, plus injunctions.
Enforced by
New York Attorney General
Official name
Stop Addictive Feeds Exploitation (SAFE) for Kids Act
Citation
L. 2024, ch. 120; N.Y. Gen. Bus. Law Article 45; 13 NYCRR Part 700
Topics
Children, Online safety
Verified 2026-09-25 ag.ny.gov ag.ny.gov nysenate.gov

Related

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Questions about NY SAFE for Kids Act
What are the NY SAFE for Kids Act compliance deadlines?
Jun 20, 2024: Signed by Governor. Jul 28, 2026: Final SAFE for Kids rules released. Jul 29, 2026: Rules published in State Register. Jan 25, 2027: Act and rules take effect.
When does NY SAFE for Kids Act take effect?
NY SAFE for Kids Act takes effect on Jan 25, 2027. The next milestone is Jan 25, 2027: Act and rules take effect.
Who does NY SAFE for Kids Act apply to?
Addictive online platforms (user-generated content where users spend at least 20 percent of time on addictive feeds) serving New York users.
What are the penalties under NY SAFE for Kids Act?
Civil penalties up to $5,000 per violation, plus injunctions.