NY Algorithmic Pricing Disclosure Act
In force New York · In force Nov 10, 2025 · no upcoming deadlines
Deadlines
| Date | What happens | When |
|---|---|---|
| Nov 10, 202510 months ago | Disclosure duty takes effect | 11 months ago |
| May 9, 20251 year ago | Signed as part of FY2026 budget | 17 months ago |
Summaries for reference, not legal advice. Check the official text.
What it does
Any business that sets a price using personalized algorithmic pricing must show the disclosure 'THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA' next to the price. Insurers, GLBA financial institutions and certain subscription prices are exempt.
- Who it applies to
- Entities domiciled or doing business in New York that set prices with algorithms using consumer personal data.
- Penalties
- Civil penalty up to $1,000 per violation; AG cease-and-desist and injunctions.
- Enforced by
- New York Attorney General
- Official name
- New York Algorithmic Pricing Disclosure Act (General Business Law section 349-a)
- Citation
- L. 2025, ch. 58, Part X; N.Y. Gen. Bus. Law section 349-a
- Topics
- privacy, ai
Research notes
The One Fair Price Act (S.8623B/A.9349B), which would ban surveillance pricing, passed the legislature in June 2026 per the AG; signature not confirmed, so not tracked.
Related
Questions about NY Algorithmic Pricing Disclosure Act
- What are the NY Algorithmic Pricing Disclosure Act compliance deadlines?
- May 9, 2025: Signed as part of FY2026 budget. Nov 10, 2025: Disclosure duty takes effect.
- When does NY Algorithmic Pricing Disclosure Act take effect?
- NY Algorithmic Pricing Disclosure Act took effect on Nov 10, 2025.
- Who does NY Algorithmic Pricing Disclosure Act apply to?
- Entities domiciled or doing business in New York that set prices with algorithms using consumer personal data.
- What are the penalties under NY Algorithmic Pricing Disclosure Act?
- Civil penalty up to $1,000 per violation; AG cease-and-desist and injunctions.