Data, privacy and AI rules

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Australia Social Media Minimum Age

In force Australia · In force Dec 10, 2025 · no upcoming deadlines

Deadlines

EnforcementSep 12 · 45 days ago · Source
Strengthened enforcement amendments commenceThe Online Safety Amendment (Strengthening Enforcement for the Social Media Minimum Age) Act 2026 (No. 83, 2026) commences. The maximum civil penalty for platforms doubles from 30,000 to 60,000 penalty units, and eSafety gains new information-gathering powers.
Takes effectDec 10, 2025 · 11 months ago · Source
Social media minimum age obligation appliesAge-restricted platforms must take reasonable steps to prevent under-16s from holding accounts.

Summaries for reference, not legal advice. Check the official text.

What it does

Requires providers of age-restricted social media platforms to take reasonable steps to stop Australians under 16 from having accounts. Platforms may not rely only on government ID for age assurance, and must protect data collected for age checks and destroy it after use. eSafety has named platforms including Facebook, Instagram, Snapchat, TikTok, X, YouTube, Reddit, Threads, Twitch and Kick.

Who it applies to
Providers of 'age-restricted social media platforms' (services whose significant purpose is online social interaction, allowing users to link and post), subject to exclusions (e.g. messaging, gaming, education and health services).
Penalties
Up to 150,000 penalty units (AUD 49.5 million) for corporations failing to take reasonable steps. Separate penalties apply for misusing age-assurance data under the Privacy Act.
Enforced by
eSafety Commissioner (minimum age obligation); OAIC (privacy of age-assurance data)
Official name
Online Safety Amendment (Social Media Minimum Age) Act 2024
Citation
Act No. 127, 2024 (amending the Online Safety Act 2021)
Topics
Children, Online safety
Verified 2026-09-22 esafety.gov.au pm.gov.au
Research notes

On 28 June 2026 the Government announced legislation to double the maximum penalty for systemic breaches to AUD 99 million and give eSafety stronger information-gathering powers; it is not yet enacted as of verification. eSafety is investigating five platforms.

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Questions about Australia Social Media Minimum Age
What are the Australia Social Media Minimum Age compliance deadlines?
Dec 10, 2025: Social media minimum age obligation applies. Sep 12, 2026: Strengthened enforcement amendments commence.
When does Australia Social Media Minimum Age take effect?
Australia Social Media Minimum Age took effect on Dec 10, 2025.
Who does Australia Social Media Minimum Age apply to?
Providers of 'age-restricted social media platforms' (services whose significant purpose is online social interaction, allowing users to link and post), subject to exclusions (e.g. messaging, gaming, education and health services).
What are the penalties under Australia Social Media Minimum Age?
Up to 150,000 penalty units (AUD 49.5 million) for corporations failing to take reasonable steps. Separate penalties apply for misusing age-assurance data under the Privacy Act.