Regulationsby GlyphEU Political Advertising Regulation (TTPA)
In force European Union · In force Oct 10, 2025 · no upcoming deadlines
Deadlines
Member States notify sanction rulesDeadline for Member States to notify the Commission of their sanction rules under Article 25(3).
TTPA appliesMost of the Regulation applies, including labelling, transparency notices and the targeting restrictions.
TTPA enters into forcePublished in the OJ on 2024-03-20; enters into force on the 20th day. Articles 3 and 5(1) apply from this date.
Summaries for reference, not legal advice. Check the official text.
What it does
Sets EU-wide transparency rules for paid political advertising, including labels, transparency notices and a public ad repository. Online targeting and ad delivery using personal data is only allowed with explicit consent, on data collected from the person, and never using special category data or profiling.
- Who it applies to
- Sponsors of political ads and providers of political advertising services, including online platforms and publishers, for ads disseminated in the EU.
- Penalties
- Member States set sanctions; maximum fines of 6% of annual income, budget or worldwide turnover of the sponsor or provider, whichever applies.
- Enforced by
- Data protection authorities for the targeting rules (Articles 18 and 19); national competent authorities and Digital Services Coordinators for the rest.
- Official name
- Regulation (EU) 2024/900 on the transparency and targeting of political advertising
- Citation
- Regulation (EU) 2024/900
- Topics
- Privacy, Online safety
Verified 2026-09-25 publications.europa.eu
Research notes
Entry into force date computed from OJ publication on 2024-03-20 plus 20 days. Verified against the OJ text on the Publications Office portal because EUR-Lex blocks automated fetches.
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Questions about EU Political Advertising Regulation (TTPA)
- What are the EU Political Advertising Regulation (TTPA) compliance deadlines?
- Apr 9, 2024: TTPA enters into force. Oct 10, 2025: TTPA applies. Jan 10, 2026: Member States notify sanction rules.
- When does EU Political Advertising Regulation (TTPA) take effect?
- EU Political Advertising Regulation (TTPA) took effect on Oct 10, 2025.
- Who does EU Political Advertising Regulation (TTPA) apply to?
- Sponsors of political ads and providers of political advertising services, including online platforms and publishers, for ads disseminated in the EU.
- What are the penalties under EU Political Advertising Regulation (TTPA)?
- Member States set sanctions; maximum fines of 6% of annual income, budget or worldwide turnover of the sponsor or provider, whichever applies.